Benchmarking UX
Supporting a program of continuous improvements for advertisers and publishers
Client Facebook
Facebook provides one of the largest networks for digital advertising. It scales from the smallest mom and pop business to large multi-national brands and media agencies. Spatial has worked with Facebook and Facebook Audience Network since 2014 on a variety of UX research studies focused on advertisers and publishers.
Benchmarking key advertiser experiences
Facebook’s product teams are renowned for the pace at which they rapidly iterate their audience experience. With multiple teams working simultaneously on different tools and features, benchmarking was used to provide teams with a holistic view of the experience and user perceptions across a wide range of users.
We have conducted hundreds of in-depth interviews for both generative and evaluative research studies, including benchmarking key advertiser experiences, developing personas for specific features, and competitive landscape reviews for publishers who seek to monetize their content using Facebook ads for revenue.
Benchmark research was used by Facebook’s product teams to feed into roadmap planning and uncover unmet needs and opportunity areas.